Master of Science in Business Analytics

The Masters of Business Analytics (MSBA) is a 32 credit, one year program, offered through flexible delivery, either on campus or off campus using Zoom technology. Upon completion of the program foundation classes, the one year MSBA consists of 20 credits of required courses and 12 credits of electives, to assist in self-designing a program to meet your individualized needs.

All coursework focuses on providing experience with both hard technical skills and soft business skills. The core curriculum includes the study of business intelligence, big data analytics, business statistics, statistical computing, data mining and management, and communicating insights based on data analysis and associated decision-making. Prior to starting the MSBA program, student must complete the required foundations courses. 

Master of Science in Business Analytics

College of Business

Degree Specific Credits: 32

Required Cumulative GPA: 3.0

Catalog Year: 2020-21

Requirements

Foundations Courses (9 credits)

Course

Name

Credits

Offered

BMKT 560

Marketing & Statistics

3

All Term

STAT 451

Statistical Methods

3

Fall / Summer

BMIS 326

Intro to Data Analytics

3

All Terms

Internship / Work Experience

Required Core Courses (20 credits)

Autumn Semester Offerings

Course

Name

Credits

BMIS 642

Advanced Marketing Research

3

BMKT 670

Applied Data Analytics

3

BMIS 625

Text Mining of Unstructured Data

3

Spring Semester Offerings

Course

Name

Credits

BMIS 601

Business Intelligence

3

BMIS 650

Quantitative Analysis

2

BMKT 680

Big Data & Innovation

3

BMKT 699

MSBA Capstone

Elective Courses (12 credits required)

A wide variety of elective opportunities allows students to customize the program to their own career goals.

The electives listed below are a sample of the electives that are available. Having an array of options allows students to design the MSBA program to meet their needs. Electives also include independent studies and internships.

  • Integrated Online Marketing

  • Data Visualization

  • Applications of Mining Big Data

  • Investigations

  • Digital Tech in the Arts I

  • Introduction to Consulting

  • Mgmt of Information Systems

Explore full descriptions of core classes and electives in the MSBA program.