Administrative Management A.A.S. - Social Media Management

Cheryl Galipeau, Director

If you are outgoing, energetic, computer savvy and communicate well, you can excel as a social media professional. Social media is an exciting and growing communication medium used by a wide variety of industries. The program prepares you to explore and select platforms, design strategies to attract target audiences, build relationships and promote a presence using new and traditional marketing methods. You will learn to develop strategies in:

  • Storytelling, creative imagery, and video

  • Using real-time analytics to understand customer patterns and employ search engine optimization

  • Creating effective layout, design and content for print publications

Graduates will apply real-world techniques in social engagement to improve the customer experiences, promote brand profiles, produce and publish relevant, engaging and sharable content. This option prepares you for a career in product and service promotion, marketing and communications in a variety of organizational settings.

Academically prepared students entering Autumn semester may complete the program in four semesters. Students entering spring should meet with an advisor prior to selecting courses.

Student Outcomes:

Upon completion of the program, students will:

  • Demonstrate the workplace skills of effective communication (oral, written, nonverbal), problem-solving, managing interpersonal relationships and collaborating with teams, promoting internal and external customer loyalty, dealing with challenges and conflict, thinking critically, and leadership

  • Ethically use research and the tools of technology to create and organize business documents efficiently, accurately, and artfully designed

  • Design and develop effective online solutions incorporating search engine and social media optimization strategies, attractive user-centered and accessible design for multiple platforms, mobility, and devices relevant to organizational goals and targets

  • Plan for career development by creating standard employment documents and honing personal presentation skills

  • Understand, appreciate, and recognize opportunities of diverse populations and cultures

  • Promote a positive organizational presence through marketing, advertising and relationship building for online and traditional organizational communications and publications

  • Create quality digital images using fundamentals of photography, videography and digital editing

  • Analyze, monitor and contrast social media categories and sharing platforms appropriate for consumers who actively participate in today's marketing processes

  • Identify social objects, paid media, earned media, owned media and curated media

  • Create, deliver and calendar engaging and shareable social media content

  • Explore advertising media, budget plans, ad campaign designs, and in-house promotion designs, for radio, television, online and print

  • Demonstrate ethical behavior by following social media policies, copyright guidelines, and transparency and disclosure practices

  • Be enthusiastic, creative and realistic

Related Job Titles:

  • Social Media Editor

  • Product Promotion

  • Marketing Communications Associate

  • Social Media Coordinator

  • Social Media Community Manager

  • Digital Marketing/Social Media Specialist

Further Educational Opportunities:

All credits earned in the program fulfill partial requirements toward a Bachelor of Applied Science (B.A.S.) degree through the University of Montana OR fulfill partial requirements toward general education core in Communication Studies, Media Arts, or Journalism.

Associate of Applied Science - Administrative Management; Social Media Management Concentration

Missoula College

Degree Specific Credits: 65

Required Cumulative GPA: 2.0

Catalog Year: 2020-21

Note: See Program Director for advising regarding scope and sequence, course prerequisites, and math and writing placement assessments.

Summary

Administrative Management - Social Media Management Concentration Required Courses

65

Total Hours

65


Administrative Management - Social Media Management Concentration Required Courses

Code

Title

Hours

Complete all of the following courses:

AMGT 298

Adm Mgmt Internship

2

BGEN 105S

Introduction to Business

3

BGEN 235

Business Law

3

BMGT 245

Customer Service Management

3

BMKT 112

Applied Sales

3

BMKT 225

Marketing

3

BMKT 240

Advertising

3

BMKT 265

Social Media Strat & Mgmt

3

CAPP 120

Introduction to Computers

3

COMX 115S

Introduction to Interpersonal Communications

3

COMX 140L

Introduction to Visual Rhetoric

3

COMX 250

Intro to Public Relations

3

JRNL 100H

Media History and Literacy

3

or MART 101L

Intro to Media Arts

JRNL 170

Elements of News Writing

3

JRNL 257A

Beginning Visual Journalism

3

or MART 112A

Introduction to Film Editing

M 115

Probability and Linear Mathematics

3

MART 102

Digital Technology in the Arts

3

MART 111A

Intro to Photoshop

3

MART 214

Digital Publishing & Design

3

MART 232

Interactive Web II

3

WRIT 101

College Writing I

3

WRIT 121

Intro to Technical Writing

3

or JRNL 270

Reporting

Total Hours

65

Minimum Required Grade: C-