Business Analytics Master of Science (M.S.)

The Masters of Business Analytics (MSBA) is a 32 credit, one year program, offered through flexible delivery, either on campus or off campus using Zoom technology. Upon completion of the program foundation classes, the one year MSBA consists of 21 credits of required courses and 11 credits of electives, to assist in self-designing a program to meet your individualized needs.

All coursework focuses on providing experience with both hard technical skills and soft business skills. The core curriculum includes the study of business intelligence, big data analytics, business statistics, statistical computing, data mining and management, and communicating insights based on data analysis and associated decision-making. Prior to starting the MSBA program, student must complete the required foundations courses. 

Master of Science (M.S.) - Business Analytics

College of Business

Degree Specific Credits: 32

Required Cumulative GPA: 3.0

Catalog Year: 2022-23

Summary

Required Courses

21

Electives

11

Total Credits

32


Course Requirements

Code

Title

Hours

Complete all of the following courses:

BMIS 601

Business Intelligence

3

BMIS 625

Text Mining of Unstructured Data

3

BMIS 642

Advanced Marketing Research

3

BMKT 670

Applied Data Analytics

3

BMKT 673

Advanced Applied Modeling

3

BMKT 680

Big Data & Innovation

3

BMKT 699

MSBA Capstone

3

Internship/Work Experience

Total Hours

21

Minimum Required Grade: C

Elective Courses (11 credits required)

A wide variety of elective opportunities allows students to customize the program to their own career goals.

The electives listed below are a sample of the electives that are available. Having an array of options allows students to design the MSBA program to meet their needs. Electives also include independent studies and internships.

  • Integrated Online Marketing

  • Data Visualization

  • Applications of Mining Big Data

  • Investigations

  • Digital Tech in the Arts I

  • Introduction to Consulting

  • Mgmt of Information Systems

Explore full descriptions of core classes and electives in the MSBA program.