Marketing B.S.

The marketing major provides students with knowledge and skills required for the process of marketing products, services, or ideas. The contemporary role of marketing in society is treated from various perspectives, including functional and institutional analysis, as well as the application of decision-making tools.

Bachelor of Science - Marketing

College of Business

Degree Specific Credits: 76

Required Cumulative GPA: 2.0

Catalog Year: 2018-2019

Note: At least 54 credits must be earned in Business classes (ECNS, COB internship course and COB faculty-led study abroad courses may be counted in OR out of Business). A minimum GPA of 2.0 is required for these courses.

At least 60 credits must be earned outside of COB (excluding HHP/ACT activities courses).

At least 27 credits in business must be taken at UM.

All business credits transferred in after matriculating to UM must be preapproved by the department chair in your major.

General Education Requirements

Information regarding these requirements can be found in the General Education Section of the catalog. 

Summary

COB Primary Lower Core Courses21
COB Math Requirement3-4
COB Secondary Lower Core Courses12
COB Upper Major Core15
Marketing Major - Requirements15
Marketing Major - Electives9
COB Capstone Courses3
COB Upper-Division Writing Requirement3
COB Statistics Requirement3-4
COB Expressive Arts Requirement3
COB Social Science Requirement3
COB Ethical & Human Values Requirement3
Total Hours93-95

COB Primary Lower Core Courses

Note: All primary lower core courses must be completed with a C- or better and a 2.0 GPA must be earned in the seven (7) listed courses prior to admission into an upper-division Business Major

Complete all of the following courses:
ACTG 201Principles of Financial Accounting3
ACTG 202Principles of Managerial Accounting3
BMIS 270MIS Foundations for Business3
ECNS 202SPrinciples of Macroeconomics3
WRIT 101College Writing I3
Total Hours15

Minimum Required Grade: C-  


COB Math Requirement

Note: COB requires that credit be earned for one of the math course below (with a C- or better) before enrolling in ACTG 202.

A student's result on the ALEKS Math Placement Exam or Maplesoft Math Placement Exam does not waive this math requirement.

Select one of the following:3-4
Probability and Linear Mathematics
College Algebra
Precalculus
Applied Calculus
Total Hours3-4

Minimum Required Grade: C-  


COB Secondary Lower Core Courses

Note: All courses must be completed with a C- or better to satisfy prerequisites for certain major, upper major core, or capstone courses. Students are advised to complete these courses prior to being admitted to an upper-division Business Major. Prerequisites are strictly enforced.

Complete all of the following courses:
BGEN 220EBusiness Ethics and Social Responsibility3
COMX 111AIntroduction to Public Speaking3
CSCI 172Intro to Computer Modeling3
ECNS 202SPrinciples of Macroeconomics3
Total Hours12

Minimum Required Grade: C- 


COB Upper Major Core

Note: All upper major core courses must be completed before the capstone can be taken.

Take BMKT 325 in the first semester in the upper-division major as it is a prerequisite course for the Marketing Major.

A student must be listed as a major or minor in business to take these courses. Major or minor in business is defined as junior standing with all primary lower core courses completed, a 2.0 cumulative GPA, and formally admitted to the major or minor.

Complete all of the following courses:
BFIN 322Business Finance3
BGEN 361Principles of Business Law3
BMGT 322Operations Management3
BMGT 340Management & Organization Behavior3
BMKT 325Principles of Marketing3
Total Hours15

Minimum Required Grade: C- 


Marketing Major - Requirements

Complete all of the following courses:
BGEN 360International Business3
BMKT 337Consumer Behavior3
BMKT 342Marketing Research3
BMKT 343Integrated Marketing Comm3
BMKT 420Integrated Online Marketing3
Total Hours15

Minimum Required Grade: C-


Marketing Major - Electives

Note:

  • Up to 6 credits of BMGT 493 can count towards the 9 credit elective requirement.
  • Up to 6 credits of BMKT 491 can count towards the 9 credit elective requirement.
  • Up to 6 credits of BMKT 494 can count towards the 9 credit elective requirement.
  • Up to 3 credits of BMKT 498 can count towards the 9 credit elective requirement.
Select at least 3 credits from the following:3
Marketing Analytics
Mktg Hi-Tech Prod & Innov
Special Topics
Select 6 credits from the following:6
Event Management
Prin of Entertainment Mgmt I
Prin of Entertainment Mgmt II
Sustainable Business Practices
Global Operations and Supply Chain Management
International Experience
E Commerce a Managerl Prspctv
Non Profit Marketing
Sports Marketing
Seminar
Internship
Principles of Public Relations
Public Relations Portfolio
Intro to Media Arts
Digital Technology in the Arts
Intro to Photoshop
Intro to Web Design
Total Hours9
Minimum Required Grade: C-

COB Capstone Courses

Note: Students must complete all lower and upper core and their prerequisites and have an approved graduation application to register for their capstone.

Students must pass the required comprehensive exam as well as all requisite coursework to earn a passing grade in BGEN 499. BGEN 499 must be taken at UM.

Complete the following course:
BGEN 499Strategic Management3
Total Hours3
Minimum Required Grade: C-

COB Upper-Division Writing Requirement

Complete the following course:
BGEN 499Strategic Management3
Total Hours3

Minimum Required Grade: C- 


COB Statistics Requirement

Note: This is a lower primary core course. COB requires that credit be earned for STAT 216 (preferred) or one of the other statistics courses below (with a C- or better) prior to being admitted into an upper-division COB major.

Select one of the following:3-4
Forest Biometrics
Psychological Statistics
Social Statistics
Introduction to Statistics (preferred)
Total Hours3-4

Minimum Required Grade: C- 


COB Expressive Arts Requirement

Note: Students must complete this course with a C- or better prior to taking the capstones, though earlier completion is strongly encouraged.

Complete the following course:
COMX 111AIntroduction to Public Speaking3
Total Hours3

Minimum Required Grade: C- 


COB Social Science Requirement

Note: This is a primary lower core course and must be completed with a C- or better prior to being admitted into an upper-division COB major.

Complete the following course:
ECNS 201SPrinciples of Microeconomics3
Total Hours3

Minimum Required Grade: C-


COB Ethical & Human Values Requirement

Note: Students must complete this course with a C- or better prior to taking the capstones, though earlier completion is strongly encouraged.

Complete the following course:
BGEN 220EBusiness Ethics and Social Responsibility3
Total Hours3

Minimum Required Grade: C-