Marketing B.S.

The marketing major provides students with knowledge and skills required for the process of marketing products, services, or ideas. The contemporary role of marketing in society is treated from various perspectives, including functional and institutional analysis, as well as the application of decision-making tools.

Bachelor of Science - Marketing

College of Business

Degree Specific Credits: 72-74

Required Cumulative GPA: 2.0

Catalog Year: 2018-2019

Notes:

  • At least 54 credits must be earned in Business classes (ECNS, College of Business internship course and COB faculty-led study abroad courses may be counted in OR out of Business). A minimum GPA of 2.0 is required for these courses.
  • At least 60 credits must be earned outside of College of Business (excluding HHP/ACT activities courses).
  • At least 27 credits in business must be taken at UM.
  • All business credits transferred in after matriculating to UM must be preapproved by the department chair in your major.

General Education Requirements

Information regarding these requirements can be found in the General Education Section of the catalog. 

Summary

College of Business Requirements48-50
Primary Lower Core Courses
Math Requirement
Statistics Requirement
Secondary Lower Core Courses
Upper Major Core Courses
Capstone Course and Upper-Division Writing Requirement
Marketing Major Requirements15
Marketing Major Electives9
Total Hours72-74

College of Business Requirements

Primary Lower Core Courses

Note: All primary lower core courses must be completed with a C- or better and a 2.0 GPA must be earned in the seven (7) listed courses prior to admission into an upper-division Business Major

Complete all of the following courses:
ACTG 201Principles of Financial Accounting3
ACTG 202Principles of Managerial Accounting3
BMIS 270MIS Foundations for Business3
ECNS 201SPrinciples of Microeconomics3
Total Hours12

Minimum Required Grade: C-  

Math Requirement

Notes:

  • The College of Business requires that credit be earned for one of the math course below (with a C- or better) before enrolling in ACTG 202.
  • A student's result on the ALEKS Math Placement Exam or Maplesoft Math Placement Exam does not waive this math requirement.
Complete one of the following courses:3-4
Probability and Linear Mathematics
College Algebra
Precalculus
Applied Calculus
Total Hours3-4

Minimum Required Grade: C-  

Statistics Requirement

Note: This is a lower primary core course. The College of Business requires that credit be earned for STAT 216 (preferred) or one of the other statistics courses below (with a C- or better) prior to being admitted into an upper-division College of Business major.

Complete one of the following courses:3-4
Forest Biometrics
Psychological Statistics
Social Statistics
Introduction to Statistics (preferred)
Total Hours3-4

Minimum Required Grade: C- 

Secondary Lower Core Courses

Note: All courses must be completed with a "C-" or better to satisfy prerequisites for certain major, upper major core, or capstone courses. Students are advised to complete these courses prior to being admitted to an upper-division Business Major. Prerequisites are strictly enforced.

Complete all of the following courses:
BGEN 220EBusiness Ethics and Social Responsibility (Students must complete this course with a C- or better prior to taking the capstone, though earlier completion is strongly encouraged.) Ethical & Human Values Requirement3
COMX 111AIntroduction to Public Speaking (Students must complete this course with a C- or better prior to taking the capstone, though earlier completion is strongly encouraged.) Expressive Arts Requirement3
CSCI 172Intro to Computer Modeling3
ECNS 202SPrinciples of Macroeconomics Social Science Requirement3
Total Hours12

Minimum Required Grade: C-

Upper Major Core Courses

Notes:

  • All upper major core courses must be completed before the capstone can be taken.
  • Students must take BMKT 325 in the first semester in the upper-division major as it is a prerequisite course for the Marketing Major.
  • A student must be listed as a major or minor in business to take these courses. Major or minor in business is defined as junior standing with all primary lower core courses completed, a 2.0 cumulative GPA, and formally admitted to the major or minor.
Complete all of the following courses:
BFIN 322Business Finance3
BGEN 361Principles of Business Law3
BMGT 322Operations Management3
BMGT 340Management & Organization Behavior3
BMKT 325Principles of Marketing3
Total Hours15

Minimum Required Grade: C- 

Capstone and Upper-Division Writing Requirement

Notes: 

  • Students must complete all primary and secondary lower core and upper core courses and their prerequisites and have an approved graduation application to register for their capstones.
  • Students must pass the required comprehensive exam as well as all requisite coursework to earn a passing grade in BGEN 499.
  • BGEN 499 must be taken at UM.
  • This course also satisfies the UM and College of Business upper-division writing requirement. 
Complete the following course:
BGEN 499Strategic Management3
Total Hours3

Minimum Required Grade: C-


Marketing Major Requirements

Complete all of the following courses:
BGEN 360International Business3
BMKT 337Consumer Behavior3
BMKT 342Marketing Research3
BMKT 343Integrated Marketing Comm3
BMKT 420Integrated Online Marketing3
Total Hours15

Minimum Required Grade: C-


Marketing Major Electives

Notes:

  • Up to 6 credits of BMGT 493 can count towards the 9 credit elective requirement.
  • Up to 6 credits of BMKT 491 can count towards the 9 credit elective requirement.
  • Up to 6 credits of BMKT 494 can count towards the 9 credit elective requirement.
  • Up to 3 credits of BMKT 498 can count towards the 9 credit elective requirement.
Complete 3 credits from the following courses:3
Marketing Analytics
Mktg Hi-Tech Prod & Innov
Special Topics
Complete 6 credits from the following courses:6
Event Management
Prin of Entertainment Mgmt I
Prin of Entertainment Mgmt II
Sustainable Business Practices
Global Operations and Supply Chain Management
International Experience
E Commerce a Managerl Prspctv
Non Profit Marketing
Sports Marketing
Seminar
Internship
Principles of Public Relations
Public Relations Portfolio
Intro to Media Arts
Digital Technology in the Arts
Intro to Photoshop
Intro to Web Design
Total Hours9
Minimum Required Grade: C-