University of Montana Catalog 2023-2024

Business Media Design C.A.S.

Cheryl Galipeau, Director

People respond to emotion, engagement, and strong design. Students will learn to combine their unique talents in digital media, expressive arts, visual communications, and business toward a career in media design for businesses, education or nonprofit organizations. Students will :

  • learn media history and business foundations;
  • work extensively in Adobe Creative Suite;
  • practice effective visual composition and messaging, and
  • create interesting imagery and tell compelling stories.

Projects require story development, original and edited still photographs, and original and edited audio and visual work in both still and time-based mediums. Graduates are prepared for immediate skill application. Successful completion of the C.A.S. meets prerequisites required for entry into the undergraduate programs for UM s Media Arts.

Student Outcomes:

  • Gain foundational knowledge in digital and information technologies, the nature of business enterprise, media history, typography, visual symbols, art, and artistic aesthetics and expression.
  • Create, edit, and design audio/visual work in both the still image and time based mediums that focus on artistic expression and its relationship to digital technology.
  • Create business documents and publications using common business applications while following ethical, research, and industry standard guiding principles and best practices.
  • Assemble web assets needed to construct a complete website using current W3C web html document type standards, Search Engine Optimization strategies, and best web practices for file and domain management, container layout, navigation, and attractive web arrangement using principles and elements of design in an accessible web format.
  • Plan, create, and organize artistically pleasing and effective print layouts based on the intended audience, organizational goals, and sound design through typography and imagery.
  • Use photo editing software to create, edit and customize digital images in appropriate image size, resolution, and file type for the intended publication medium.

Certificate of Applied Science - Business Media Design


Business Media Design Required Courses33-34
Total Hours33-34

Degree Specific Credits: 33-34

Required Cumulative GPA: 2.0

Note: See Program Director for advising regarding scope and sequence, course prerequisites, and math and writing placement assessments.

Business Media Design Required Courses

Complete all of the following courses:
BGEN 105SIntroduction to Business3
BGEN 215Career Readiness3
COMX 115SIntroduction to Interpersonal Communication3
or COMX 212X Introduction to Intercultural Communication
GDSN 149ADigital Imaging I3
M 115Probability and Linear Mathematics3-4
JRNL 100HJournalism and American Society3
or MART 201H History of Digital Arts & Culture
MART 101LIntro to Media Arts3
or JRNL 100H Journalism and American Society
MART 112AIntroduction to Film Editing3
or JRNL 257A Beginning Video and Photojournalism
MART 214Digital Publishing & Design3
MART 232Interactive Web II3
WRIT 101College Writing I3
Total Hours33-34

Minimum Required Grade: C-