Marketing B.S. in Business Administration
The marketing major provides students with knowledge and skills required for the process of marketing products, services, or ideas. The contemporary role of marketing in society is treated from various perspectives, including functional and institutional analysis, as well as the application of decision-making tools.
Bachelor of Science in Business Administration - Marketing
General Education Requirements
Information regarding these requirements can be found in the General Education Section of the catalog.
Summary
| Code | Title | Hours |
|---|---|---|
| College of Business Requirements | 51-53 | |
Primary Lower Core Courses | ||
Math Requirement | ||
Statistics Requirement | ||
Secondary Lower Core Courses | ||
Upper Major Core Courses | ||
Capstone Course and Upper-Division Writing Requirement | ||
| Marketing Major Requirements | 12 | |
| Marketing Major Electives | 12 | |
| Total Hours | 75-77 | |
Degree Specific Credits: 75-77
Required Cumulative GPA: 2.0
Notes:
- At least 54 credits must be earned in Business classes (ECNS, College of Business internship courses, and College of Business faculty-led study abroad courses may be counted as Business Classes). A minimum GPA of 2.0 is required in these courses.
- At least 27 credits in business courses must be taken at UM.
- All business credits transferred in after matriculating to UM must be pre-approved by the department chair in your major.
College of Business Requirements
Primary Lower Core Courses
Note: Unless a higher requirement is specified, all primary lower core courses must be completed with a C- or better and a 2.0 GPA in the six (6) listed courses prior to admission into an upper-division Business Major. A minimum grade of C or better is required for ACTG 201 and ACTG 202 as a prerequisite for ACTG 305.
| Code | Title | Hours |
|---|---|---|
| Complete all of the following courses: | ||
| ACTG 201 | Principles of Financial Accounting | 3 |
| ACTG 202 | Principles of Managerial Accounting | 3 |
| BGEN 105S | Introduction to Business | 3 |
| BGEN 222 | Business Models and Operations | 3 |
| BMIS 270 | MIS Foundations for Business | 3 |
| ECNS 201S | Principles of Microeconomics | 3 |
| Total Hours | 18 | |
Minimum Required Grade: C-
Math Requirement
Note: The College of Business requires that credit be earned for one of the math courses below with a C- or better before enrolling in ACTG 202. A student's result on any math placement exam does not waive this math requirement.
| Code | Title | Hours |
|---|---|---|
| Complete one of the following courses: | 3-4 | |
| Probability and Linear Mathematics | ||
| College Algebra | ||
| Precalculus | ||
| Applied Calculus | ||
| Total Hours | 3-4 | |
Minimum Required Grade: C-
Statistics Requirement
Note: This is a primary lower core course. The College of Business requires that credit be earned for STAT 216 (preferred) or one of the other statistics courses below with a C- or better prior to being admitted into an upper-division College of Business major.
| Code | Title | Hours |
|---|---|---|
| Complete one of the following courses: | 3-4 | |
| Forest Biometrics | ||
| Psychological Statistics | ||
| Social Statistics | ||
| Introduction to Statistics | ||
| Total Hours | 3-4 | |
Minimum Required Grade: C-
Secondary Lower Core Courses
Note: All courses must be completed with a C- or better to satisfy prerequisites for certain major, upper major core, or capstone courses. Students are advised to complete these courses prior to being admitted to an upper-division Business Major. Prerequisites are strictly enforced.
| Code | Title | Hours |
|---|---|---|
| Complete all of the following courses: | ||
| BGEN 220E | Business Ethics and Social Responsibility (Students must complete this course with a C- or better prior to taking the capstone, though earlier completion is strongly encouraged.) | 3 |
| COMX 111A | Introduction to Public Speaking (Students must complete this course with a C- or better prior to taking the capstone, though earlier completion is strongly encouraged.) | 3 |
| ECNS 202S | Principles of Macroeconomics | 3 |
| Total Hours | 9 | |
Minimum Required Grade: C-
Upper Major Core Courses
Note: All upper major core courses must be completed before the capstone can be taken. A student must be listed as a major or minor in business to take these courses. Major or minor in Business is defined as junior standing with all primary lower core courses completed, a 2.0 cumulative GPA, and formal admission to the major or minor.
| Code | Title | Hours |
|---|---|---|
| Complete all of the following courses: | ||
| BFIN 322 | Business Finance | 3 |
| BGEN 341 | People, Process and Technology I | 3 |
| BGEN 342 | People, Process and Technology II | 3 |
| BGEN 361 | Principles of Business Law | 3 |
| BMKT 325 | Principles of Marketing | 3 |
| Total Hours | 15 | |
Minimum Required Grade: C-
Capstone and Upper-Division Writing Requirement
Notes:
- Students must complete all primary and secondary lower core and upper core courses and their prerequisites and have an approved graduation application to register for their capstones.
- Students must pass the required comprehensive exam as well as all requisite coursework to earn a passing grade in BGEN 499.
- BGEN 499 must be taken at UM.
- This course also satisfies the UM and College of Business upper-division writing requirement.
| Code | Title | Hours |
|---|---|---|
| Complete the following course: | ||
| BGEN 499 | Strategic Management | 3 |
| Total Hours | 3 | |
Minimum Required Grade: C-
Marketing Major Requirements
| Code | Title | Hours |
|---|---|---|
| Complete all of the following courses: | ||
| BGEN 360 | International Business | 3 |
| BMKT 337 | Consumer Behavior | 3 |
| BMKT 342 | Marketing Research | 3 |
| BMKT 420 | Integrated Online Marketing | 3 |
| Total Hours | 12 | |
Minimum Required Grade: C-
Marketing Major Electives
Notes:
- Up to 4 credits ofcan count towards the 12 credit elective requirement.
- Up to 6 credits ofcan count towards the 12 credit elective requirement.
- Up to 6 credits of can count towards the 12 credit elective requirement.
- Up to 6 credits ofcan count towards the 12 credit elective requirement.
- Up to 3 credits ofcan count towards the 12 credit elective requirement.
| Code | Title | Hours |
|---|---|---|
| Complete 6 credits of the following technical courses: | 6 | |
| Introduction to Data Analytics | ||
| Marketing Analytics | ||
| Marketing Hi-Tech Production and Innovation | ||
| Telling Stories with Data | ||
| Digital Media Execution | ||
| Special Topics | ||
| Complete 6 credits of the following breadth courses: | 6 | |
| Sustainability Reporting | ||
| Event Management | ||
| Principles of Entertainment Management I | ||
| Principles of Entertainment Management II | ||
| Sustainable Business Practices | ||
| Global Operations and Supply Chain Management | ||
| International Experience | ||
| Seminar/Workshop | ||
| Internship | ||
| Principles of Public Relations | ||
| Public Relations Portfolio | ||
| Intro to Web Design | ||
| Web Technologies | ||
| Total Hours | 12 | |
Minimum Required Grade: C-