Digital Marketing Certificate
Post-secondary Certificate - Digital Marketing
College of Business
Catalog Year: 2022-23
Summary
| Code | Title | Hours |
|---|---|---|
| Digital Marketing Certificate Requirements | 18 | |
| Digital Marketing Certificate Electives | 3 | |
| Total Hours | 21 | |
Degree Specific Credits: 21
Required Cumulative GPA: 3.0
Notes:
- All students pursuing a Digital Marketing Certificate must also complete the degree requirements for one of the Business majors.
- The 3.0 GPA requirement pertains specifically to the 21 credits listed below, not a student’s cumulative GPA.
- Please meet with a Digital Marketing Certificate advisor for assistance (see COB Advising for list of advisors by major).
Digital Marketing Certificate Requirements
| Code | Title | Hours |
|---|---|---|
| Complete all of the following courses: | ||
| BMIS 326 | Introduction to Data Analytics | 3 |
| BMIS 373 | Business System Analysis & Design | 3 |
| BMIS 478 | E Commerce: a Managerial Perspective | 3 |
| BMKT 342 | Marketing Research | 3 |
| BMKT 420 | Integrated Online Marketing | 3 |
| BMKT 460 | Marketing Hi-Tech Production and Innovation | 3 |
| Total Hours | 18 | |
Minimum Required Grade: C-
Digital Marketing Certificate Electives
| Code | Title | Hours |
|---|---|---|
| Complete three credits from the following courses: | 3 | |
| Business App Development | ||
| Advanced Network & Security Management | ||
| Introduction to Consulting | ||
| Telling Stories with Data | ||
| Database Design | ||
| Intro to GIS for Forest Mgt | ||
| Intro to GIS and Cartography | ||
| Intro to Media Arts | ||
| Introduction to Film Editing | ||
| Intro to Web Design | ||
| Total Hours | 3 | |
Minimum Required Grade: C-