University of Montana Catalog 2023-2024

Digital Marketing Certificate

Post-secondary Certificate - Digital Marketing


Digital Marketing Certificate Requirements18
Digital Marketing Certificate Electives3
Total Hours21

Degree Specific Credits: 21

Required Cumulative GPA: 3.0


  • All students pursuing a Digital Marketing Certificate must also complete the degree requirements for one of the Business majors.
  • The 3.0 GPA requirement pertains specifically to the 21 credits listed below, not a student’s cumulative GPA. 
  • Please meet with a Digital Marketing Certificate advisor for assistance (see COB Advising for list of advisors by major).

Digital Marketing Certificate Requirements

Complete all of the following courses:
BMIS 326Introduction to Data Analytics3
BMIS 373Business System Analysis & Design3
BMIS 478E Commerce: a Managerial Perspective3
BMKT 342Marketing Research3
BMKT 420Integrated Online Marketing3
BMKT 460Marketing Hi-Tech Production and Innovation3
Total Hours18

Minimum Required Grade: C- 

Digital Marketing Certificate Electives

Complete three credits from the following courses:3
Business App Development
Advanced Network & Security Management
Introduction to Consulting
Telling Stories with Data
Database Design
Intro to GIS for Forest Mgt
Intro to GIS and Cartography
Intro to Media Arts
Introduction to Film Editing
Intro to Web Design
Total Hours3

Minimum Required Grade: C-