University of Montana Catalog 2023-2024

Marketing B.S. in Business Administration

The marketing major provides students with knowledge and skills required for the process of marketing products, services, or ideas. The contemporary role of marketing in society is treated from various perspectives, including functional and institutional analysis, as well as the application of decision-making tools.

Bachelor of Science in Business Administration - Marketing

General Education Requirements

Information regarding these requirements can be found in the General Education Section of the catalog. 

Summary

College of Business Requirements51-53
Primary Lower Core Courses
Math Requirement
Statistics Requirement
Secondary Lower Core Courses
Upper Major Core Courses
Capstone Course and Upper-Division Writing Requirement
Marketing Major Requirements12
Marketing Major Electives12
Total Hours75-77

 

Degree Specific Credits: 75-77

Required Cumulative GPA: 2.0

Notes:

  • At least 54 credits must be earned in Business classes (ECNS, College of Business internship courses, and College of Business faculty-led study abroad courses may be counted as Business Classes). A minimum GPA of 2.0 is required in these courses.
  • At least 27 credits in business courses must be taken at UM.
  • All business credits transferred in after matriculating to UM must be pre-approved by the department chair in your major.

College of Business Requirements

Primary Lower Core Courses

Note: Unless a higher requirement is specified, all primary lower core courses must be completed with a C- or better and a 2.0 GPA in the six (6) listed courses prior to admission into an upper-division Business Major. A minimum grade of C or better is required for  ACTG 201 and ACTG 202 as a prerequisite for ACTG 305

Complete all of the following courses:
ACTG 201Principles of Financial Accounting3
ACTG 202Principles of Managerial Accounting3
BGEN 105SIntroduction to Business3
BGEN 222Business Models and Operations3
BMIS 270MIS Foundations for Business3
ECNS 201SPrinciples of Microeconomics3
Total Hours18
 

Minimum Required Grade: C-

Math Requirement

Note: The College of Business requires that credit be earned for one of the math courses below with a C- or better before enrolling in ACTG 202. A student's result on any math placement exam does not waive this math requirement.

Complete one of the following courses: 3-4
Probability and Linear Mathematics
College Algebra
Precalculus
Applied Calculus
Total Hours3-4
 
 

Minimum Required Grade: C- 

Statistics Requirement

Note: This is a primary lower core course. The College of Business requires that credit be earned for STAT 216 (preferred) or one of the other statistics courses below with a C- or better prior to being admitted into an upper-division College of Business major.

Complete one of the following courses: 3-4
Forest Biometrics
Psychological Statistics
Social Statistics
Introduction to Statistics
Total Hours3-4

Minimum Required Grade: C-

Secondary Lower Core Courses

Note: All courses must be completed with a C- or better to satisfy prerequisites for certain major, upper major core, or capstone courses. Students are advised to complete these courses prior to being admitted to an upper-division Business Major. Prerequisites are strictly enforced.

Complete all of the following courses:
BGEN 220EBusiness Ethics and Social Responsibility (Students must complete this course with a C- or better prior to taking the capstone, though earlier completion is strongly encouraged.)3
COMX 111AIntroduction to Public Speaking (Students must complete this course with a C- or better prior to taking the capstone, though earlier completion is strongly encouraged.)3
ECNS 202SPrinciples of Macroeconomics3
Total Hours9

Minimum Required Grade: C-

Upper Major Core Courses

Note: All upper major core courses must be completed before the capstone can be taken. A student must be listed as a major or minor in business to take these courses. Major or minor in Business is defined as junior standing with all primary lower core courses completed, a 2.0 cumulative GPA, and formal admission to the major or minor.

Complete all of the following courses:
BFIN 322Business Finance3
BGEN 341People, Process and Technology I3
BGEN 342People, Process and Technology II3
BGEN 361Principles of Business Law3
BMKT 325Principles of Marketing3
Total Hours15
 

Minimum Required Grade: C-

Capstone and Upper-Division Writing Requirement

Notes: 

  • Students must complete all primary and secondary lower core and upper core courses and their prerequisites and have an approved graduation application to register for their capstones.
  • Students must pass the required comprehensive exam as well as all requisite coursework to earn a passing grade in BGEN 499.
  • BGEN 499 must be taken at UM.
  • This course also satisfies the UM and College of Business upper-division writing requirement. 
Complete the following course:
BGEN 499Strategic Management3
Total Hours3

Minimum Required Grade: C-


Marketing Major Requirements

Complete all of the following courses:
BGEN 360International Business3
BMKT 337Consumer Behavior3
BMKT 342Marketing Research3
BMKT 420Integrated Online Marketing3
Total Hours12

Minimum Required Grade: C- 


Marketing Major Electives

Notes:

  • Up to 4 credits ofcan count towards the 12 credit elective requirement.
  • Up to 6 credits ofcan count towards the 12 credit elective requirement.
  • Up to 6 credits of can count towards the 12 credit elective requirement.
  • Up to 6 credits ofcan count towards the 12 credit elective requirement.
  • Up to 3 credits ofcan count towards the 12 credit elective requirement.
Complete 6 credits of the following technical courses: 6
Introduction to Data Analytics
Marketing Analytics
Marketing Hi-Tech Production and Innovation
Telling Stories with Data
Digital Media Execution
Special Topics
Complete 6 credits of the following breadth courses: 6
Sustainability Reporting
Event Management
Principles of Entertainment Management I
Principles of Entertainment Management II
Sustainable Business Practices
Global Operations and Supply Chain Management
International Experience
Seminar/Workshop
Internship
Principles of Public Relations
Public Relations Portfolio
Intro to Web Design
Web Technologies
Total Hours12

Minimum Required Grade: C-