Marketing B.S. in Business Administration
The marketing major provides students with knowledge and skills required for the process of marketing products, services, or ideas. The contemporary role of marketing in society is treated from various perspectives, including functional and institutional analysis, as well as the application of decision-making tools.
General Degree Requirements
To earn a baccalaureate degree, all students must complete successfully, in addition to any other requirements, the University of Montana General Education Requirements. Please refer to the General Education Requirements page for more information.
Additional requirements for graduation can be found on the Degree/Certificate Requirements for Graduation page.
Unless otherwise noted in individual program requirements, a minimum grade point average of 2.00 in all work attempted at the University of Montana-Missoula is required for graduation. Please see the Academic Policies and Procedures page for information on how your GPA is calculated.
Courses taken to satisfy the requirements of a major, minor, or certificate program must be completed with a grade of C- or better unless a higher grade is noted in the program requirements.
Bachelor of Science in Business Administration - Marketing
- At least 54 credits must be earned in business classes (ECNS, College of Business internship courses, and College of Business faculty-led study abroad courses may be counted as business Classes). A minimum GPA of 2.0 is required in these courses.
- At least 27 credits in business courses must be taken at UM.
- All business credits transferred in after matriculating to UM must be pre-approved by the department chair in your major.
Course Requirements
| Code | Title | Hours |
|---|---|---|
| Primary Lower Core | ||
| Complete all of the following courses: | ||
| ACTG 201 | Principles of Financial Accounting | 3 |
| ACTG 202 | Principles of Managerial Accounting | 3 |
| BGEN 105S | Introduction to Business | 3 |
| BGEN 222 | Business Models and Operations | 3 |
| BMIS 270 | MIS Foundations for Business | 3 |
| ECNS 201S | Principles of Microeconomics | 3 |
| Mathematics Requirement | ||
| Complete one of the following courses: | 3-4 | |
| Probability and Linear Mathematics | ||
| College Algebra | ||
| Precalculus | ||
| Applied Calculus | ||
| Statistics Requirement | ||
| Complete one of the following courses: | 3-4 | |
| Forest Biometrics | ||
| Psychological Statistics | ||
| Social Statistics | ||
| Introduction to Statistics (preferred) | ||
| Secondary Lower Core Courses 1 | ||
| Complete all of the following courses: | ||
| BGEN 220E | Business Ethics and Social Responsibility (Students must complete this course with a C- or better prior to taking the capstone, though earlier completion is strongly encouraged.) | 3 |
| COMX 111A | Introduction to Public Speaking (Students must complete this course with a C- or better prior to taking the capstone, though earlier completion is strongly encouraged.) | 3 |
| ECNS 202S | Principles of Macroeconomics | 3 |
| Upper Major Core Courses 2 | ||
| Complete all of the following courses: | ||
| BFIN 322 | Business Finance | 3 |
| BGEN 341 | People, Process and Technology I | 3 |
| BGEN 342 | People, Process and Technology II | 3 |
| BGEN 361 | Principles of Business Law | 3 |
| BMKT 325 | Principles of Marketing | 3 |
| Capstone and Upper-Division Writing Requirement 3 | ||
| Complete the following course: | ||
| BGEN 499 | Strategic Management | 3 |
| Marketing Required Courses | ||
| Complete all of the following courses: | ||
| BGEN 360 | International Business | 3 |
| BMKT 337 | Consumer Behavior | 3 |
| BMKT 342 | Marketing Research | 3 |
| BMKT 420 | Integrated Online Marketing | 3 |
| Electives | ||
| Complete 6 credits of the following technical courses: | 6 | |
| Introduction to Data Analytics | ||
| Marketing Analytics | ||
| Marketing Hi-Tech Production and Innovation | ||
| Telling Stories with Data | ||
| Digital Media Execution | ||
| Special Topics | ||
| Complete 6 credits of the following breadth courses: | 6 | |
| Sustainability Reporting | ||
| Entertainment and Sports Event Management | ||
| Principles of Entertainment & Sport Business | ||
| Advanced Topics in Entertainment & Sport Business | ||
| Sustainable Business Practices | ||
| Global Operations and Supply Chain Management | ||
| International Experience | ||
| Seminar/Workshop | ||
| Internship | ||
| Sports Marketing | ||
| Principles of Public Relations | ||
| Public Relations Portfolio | ||
| Introduction to Web Design | ||
| Browser-based Games | ||
| Total Hours | 75-77 | |
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All courses must be completed with a C- or better to satisfy prerequisites for certain major, upper major core, or capstone courses. Students are advised to complete these courses as early as possible, preferably prior to attempting courses in the upper major core. Prerequisites are strictly enforced.
- 2
All upper major core courses must be completed before the capstone can be taken.
- 3
Students must complete all primary and secondary lower core and upper core courses and their prerequisites and have an approved graduation application to register for their capstones.
Four Year Plan
| Freshman | ||
|---|---|---|
| Autumn | Hours | |
| BGEN 105S | Introduction to Business | 3 |
| M 115 |
Probability and Linear Mathematics or College Algebra or Precalculus or Applied Calculus |
3-4 |
| WRIT 101 or COMX 111A |
College Writing I 1 or Introduction to Public Speaking |
3-4 |
| General Education Requirement | 6 | |
| Hours | 15-17 | |
| Spring | ||
| FORS 201 |
Forest Biometrics or Psychological Statistics or Social Statistics or Introduction to Statistics |
3-4 |
| COMX 111A or WRIT 101 |
Introduction to Public Speaking 1 or College Writing I |
3-4 |
| ECNS 201S | Principles of Microeconomics | 3 |
| General Education Requirement | 6 | |
| Hours | 15-17 | |
| Sophomore | ||
| Autumn | ||
| ACTG 201 | Principles of Financial Accounting | 3 |
| BGEN 222 | Business Models and Operations | 3 |
| ECNS 202S | Principles of Macroeconomics | 3 |
| General Education Requirement | 3 | |
| Elective | 3 | |
| Hours | 15 | |
| Spring | ||
| ACTG 202 | Principles of Managerial Accounting | 3 |
| BMIS 270 | MIS Foundations for Business | 3 |
| BGEN 220E | Business Ethics and Social Responsibility | 3 |
| Intermediate Writing Course | 3 | |
| General Education Requirement | 3 | |
| Hours | 15 | |
| Junior | ||
| Autumn | ||
| BGEN 341 | People, Process and Technology I | 3 |
| BMKT 325 | Principles of Marketing | 3 |
| BGEN 360 | International Business | 3 |
| MKTG Elective | 3 | |
| Elective | 3 | |
| Hours | 15 | |
| Spring | ||
| BFIN 322 | Business Finance | 3 |
| BGEN 342 | People, Process and Technology II | 3 |
| BMKT 337 | Consumer Behavior 2 | 3 |
| BMKT 420 | Integrated Online Marketing (or MKTG Elective) | 3 |
| Elective | 3 | |
| Hours | 15 | |
| Senior | ||
| Autumn | ||
| BMKT 342 | Marketing Research | 3 |
| BGEN 361 | Principles of Business Law | 3 |
| MKTG Tech Electives 3 | 6 | |
| Elective | 3 | |
| Hours | 15 | |
| Spring | ||
| BGEN 499 | Strategic Management | 3 |
| BMKT 420 | Integrated Online Marketing (or MKTG Elective) | 3 |
| Elective | 9 | |
| Hours | 15 | |
| Total Hours | 120-124 | |
Last Updated Autumn 2025
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Students with last names A-L will take WRIT 101 in Fall; Students with last names M-Z will take WRIT 101 in Spring.
- 2
Noted courses are offered in specific semesters only - see GSSC to confirm term offered.
- 3
Approved MKTG Tech Electives include: BMIS 326, BMKT 440, BMKT 482, BMKT 483 and BMKT 491