Marketing B.S.

The marketing major provides students with knowledge and skills required for the process of marketing products, services, or ideas. The contemporary role of marketing in society is treated from various perspectives, including functional and institutional analysis, as well as the application of decision-making tools.

Bachelor of Science - Marketing

College of Business

Degree Specific Credits: 72-74

Required Cumulative GPA: 2.0

Catalog Year: 2019-2020

Notes:

  • At least 54 credits must be earned in Business classes (ECNS, College of Business internship course and COB faculty-led study abroad courses may be counted in OR out of Business). A minimum GPA of 2.0 is required for these courses.

  • At least 27 credits in business must be taken at UM.

  • All business credits transferred in after matriculating to UM must be preapproved by the department chair in your major.

General Education Requirements

Information regarding these requirements can be found in the General Education Section of the catalog.

Summary

Course List

Code

Title

Hours

College of Business Requirements

48-50

Primary Lower Core Courses

Math Requirement

Statistics Requirement

Secondary Lower Core Courses

Upper Major Core Courses

Capstone Course and Upper-Division Writing Requirement

Marketing Major Requirements

15

Marketing Major Electives

9

Total Hours

72-74


College of Business Requirements

Primary Lower Core Courses

Note: All primary lower core courses must be completed with a C- or better and a 2.0 GPA must be earned in the seven (7) listed courses prior to admission into an upper-division Business Major

Course List

Code

Title

Hours

Complete all of the following courses:

ACTG 201

Principles of Financial Accounting

3

ACTG 202

Principles of Managerial Accounting

3

BMIS 270

MIS Foundations for Business

3

ECNS 201S

Principles of Microeconomics

3

Total Hours

12

Minimum Required Grade: C-

Math Requirement

Notes:

  • The College of Business requires that credit be earned for one of the math course below (with a C- or better) before enrolling in ACTG 202.

  • A student's result on the ALEKS Math Placement Exam or Maplesoft Math Placement Exam does not waive this math requirement.

Course List

Code

Title

Hours

Complete one of the following courses:

3-4

M 115

Probability and Linear Mathematics

M 121

College Algebra

M 151

Precalculus

M 162

Applied Calculus

Total Hours

3-4

Minimum Required Grade: C-

Statistics Requirement

Note: This is a lower primary core course. The College of Business requires that credit be earned for STAT 216 (preferred) or one of the other statistics courses below (with a C- or better) prior to being admitted into an upper-division College of Business major.

Course List

Code

Title

Hours

Complete one of the following courses:

3-4

FORS 201

Forest Biometrics

PSYX 222

Psychological Statistics

SOCI 202

Social Statistics

STAT 216

Introduction to Statistics (preferred)

Total Hours

3-4

Minimum Required Grade: C-

Secondary Lower Core Courses

Note: All courses must be completed with a "C-" or better to satisfy prerequisites for certain major, upper major core, or capstone courses. Students are advised to complete these courses prior to being admitted to an upper-division Business Major. Prerequisites are strictly enforced.

Course List

Code

Title

Hours

Complete all of the following courses:

BGEN 220E

Business Ethics and Social Responsibility (Students must complete this course with a C- or better prior to taking the capstone, though earlier completion is strongly encouraged.) Ethical & Human Values Requirement

3

COMX 111A

Introduction to Public Speaking (Students must complete this course with a C- or better prior to taking the capstone, though earlier completion is strongly encouraged.) Expressive Arts Requirement

3

CSCI 172

Intro to Computer Modeling

3

ECNS 202S

Principles of Macroeconomics Social Science Requirement

3

Total Hours

12

Minimum Required Grade: C-

Upper Major Core Courses

Notes:

  • All upper major core courses must be completed before the capstone can be taken.

  • Students must take BMKT 325 in the first semester in the upper-division major as it is a prerequisite course for the Marketing Major.

  • A student must be listed as a major or minor in business to take these courses. Major or minor in business is defined as junior standing with all primary lower core courses completed, a 2.0 cumulative GPA, and formally admitted to the major or minor.

Course List

Code

Title

Hours

Complete all of the following courses:

BFIN 322

Business Finance

3

BGEN 361

Principles of Business Law

3

BMGT 322

Operations Management

3

BMGT 340

Management & Organization Behavior

3

BMKT 325

Principles of Marketing

3

Total Hours

15

Minimum Required Grade: C-

Capstone and Upper-Division Writing Requirement

Notes:

  • Students must complete all primary and secondary lower core and upper core courses and their prerequisites and have an approved graduation application to register for their capstones.

  • Students must pass the required comprehensive exam as well as all requisite coursework to earn a passing grade in BGEN 499.

  • BGEN 499 must be taken at UM.

  • This course also satisfies the UM and College of Business upper-division writing requirement.

Course List

Code

Title

Hours

Complete the following course:

BGEN 499

Strategic Management

3

Total Hours

3

Minimum Required Grade: C-


Marketing Major Requirements

Course List

Code

Title

Hours

Complete all of the following courses:

BGEN 360

International Business

3

BMKT 337

Consumer Behavior

3

BMKT 342

Marketing Research

3

BMKT 343

Integrated Marketing Comm

3

BMKT 420

Integrated Online Marketing

3

Total Hours

15

Minimum Required Grade: C-


Marketing Major Electives

Notes:

  • Up to 6 credits of BMGT 493 can count towards the 9 credit elective requirement.

  • Up to 6 credits of BMKT 491 can count towards the 9 credit elective requirement.

  • Up to 6 credits of BMKT 494 can count towards the 9 credit elective requirement.

  • Up to 3 credits of BMKT 498 can count towards the 9 credit elective requirement.

Course List

Code

Title

Hours

Complete 3 credits from the following courses:

3

BMKT 440

Marketing Analytics

BMKT 460

Mktg Hi-Tech Prod & Innov

BMKT 491

Special Topics

Complete 6 credits from the following courses:

6

BMGT 401

Event Management

BMGT 402

Prin of Entertainment Mgmt I

BMGT 403

Prin of Entertainment Mgmt II

BMGT 410

Sustainable Business Practices

BMGT 467

Global Operations and Supply Chain Management

BMGT 493

International Experience

BMIS 478

E Commerce a Managerl Prspctv

BMKT 412

Non Profit Marketing

BMKT 413

Sports Marketing

BMKT 494

Seminar

BMKT 498

Internship

COMX 351

Principles of Public Relations

COMX 352

Public Relations Portfolio

MART 101L

Intro to Media Arts

MART 102

Digital Technology in the Arts

MART 111A

Intro to Photoshop

MART 341

Intro to Web Design

Total Hours

9

Minimum Required Grade: C-