Marketing B.S. in Business Administration
The marketing major provides students with knowledge and skills required for the process of marketing products, services, or ideas. The contemporary role of marketing in society is treated from various perspectives, including functional and institutional analysis, as well as the application of decision-making tools.
General Degree Requirements
To earn a baccalaureate degree, all students must complete successfully, in addition to any other requirements, the University of Montana General Education Requirements. Please refer to the General Education Requirements page for more information.
Additional requirements for graduation can be found on the Degree/Certificate Requirements for Graduation page.
Unless otherwise noted in individual program requirements, a minimum grade point average of 2.00 in all work attempted at the University of Montana-Missoula is required for graduation. Please see the Academic Policies and Procedures page for information on how your GPA is calculated.
Courses taken to satisfy the requirements of a major, minor, or certificate program must be completed with a grade of C- or better unless a higher grade is noted in the program requirements.
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION - MARKETING
- At least 54 credits must be earned in business classes (ECNS, College of Business internship courses, and College of Business faculty-led study abroad courses may be counted as business Classes). A minimum GPA of 2.0 is required in these courses.
- At least 27 credits in business courses must be taken at UM.
- All business credits transferred in after matriculating to UM must be pre-approved by the department chair in your major.
Course Requirements
| Code | Title | Hours |
|---|---|---|
| Primary Lower Core | ||
| Complete all of the following courses: | ||
| ACTG 201 | Principles of Financial Accounting | 3 |
| ACTG 202 | Principles of Managerial Accounting | 3 |
| BGEN 105S | Introduction to Business | 3 |
| BGEN 222 | Business Models and Operations | 3 |
| BMIS 270 | MIS Foundations for Business | 3 |
| ECNS 201S | Principles of Microeconomics | 3 |
| Mathematics Requirement | ||
| Complete one of the following courses: | 3-4 | |
| Probability and Linear Mathematics | ||
| College Algebra | ||
| Precalculus | ||
| Applied Calculus | ||
| Statistics Requirement 1 | ||
| Complete one of the following courses: | 3-4 | |
| Forest Biometrics | ||
| Psychological Statistics | ||
| Social Statistics | ||
| Introduction to Statistics | ||
| Secondary Lower Core Courses 2 | ||
| Complete all of the following courses: | ||
| BGEN 220E | Business Ethics and Social Responsibility (Students must complete this course with a C- or better prior to taking the capstone, though earlier completion is strongly encouraged.) | 3 |
| COMX 111A | Introduction to Public Speaking (Students must complete this course with a C- or better prior to taking the capstone, though earlier completion is strongly encouraged.) | 3 |
| ECNS 202S | Principles of Macroeconomics | 3 |
| Upper Major Core Courses 3 | ||
| Complete all of the following courses: | ||
| BFIN 322 | Business Finance | 3 |
| BGEN 341 | People, Process and Technology I | 3 |
| BGEN 342 | People, Process and Technology II | 3 |
| BGEN 361 | Principles of Business Law | 3 |
| BMKT 325 | Principles of Marketing | 3 |
| Capstone and Upper-Division Writing Requirement 4 | ||
| Complete the following course: | ||
| BGEN 499 | Strategic Management | 3 |
| Marketing Required Courses | ||
| Complete all of the following courses: | ||
| BGEN 360 | International Business | 3 |
| BMKT 337 | Consumer Behavior | 3 |
| BMKT 342 | Marketing Research | 3 |
| BMKT 420 | Integrated Online Marketing | 3 |
| Electives | ||
| Complete 6 credits of the following technical courses: | 6 | |
| Introduction to Data Analytics | ||
| Marketing Analytics | ||
| Marketing Hi-Tech Production and Innovation | ||
| Telling Stories with Data | ||
| Digital Media Execution | ||
| Special Topics | ||
| Complete 6 credits of the following breadth courses: | 6 | |
| Sustainability Reporting | ||
| Event Management | ||
| Principles of Entertainment Management I | ||
| Principles of Entertainment Management II | ||
| Sustainable Business Practices | ||
| Global Operations and Supply Chain Management | ||
| International Experience | ||
| Seminar/Workshop | ||
| Internship | ||
| Principles of Public Relations | ||
| Public Relations Portfolio | ||
| Intro to Web Design | ||
| Web Technologies | ||
| Total Hours | 75-77 | |
- 1
This is a primary lower core requirement. The College of Business requires that credit be earned for STAT 216 (preferred) or one of the other statistics courses below with a C- or better prior to being admitted into an upper-division College of Business major.
- 2
All courses must be completed with a C- or better to satisfy prerequisites for certain major, upper major core, or capstone courses. Students are advised to complete these courses prior to being admitted to an upper-division Business Major. Prerequisites are strictly enforced.
- 3
All upper major core courses must be completed before the capstone can be taken. A student must be listed as a major or minor in business to take these courses. Major or minor in business is defined as junior standing with all primary lower core courses completed, a 2.0 cumulative GPA, and formal admission to the major or minor.
- 4
Students must complete all primary and secondary lower core and upper core courses and their prerequisites and have an approved graduation application to register for their capstones. Students must pass the required comprehensive exam as well as all requisite coursework to earn a passing grade in BGEN 499.