Digital Marketing Certificate

Post-secondary Certificate - Digital Marketing

College of Business

Degree Specific Credits: 24

Required Cumulative GPA: 3.0

Catalog Year: 2020-21

Notes:

  • All students pursuing a Digital Marketing Certificate must also complete the degree requirements for one of the Business majors.

  • The 3.0 GPA requirement pertains specifically to the 24 credits listed below, not a student s cumulative GPA.

  • Please meet with a Digital Marketing Certificate advisor for assistance (see COB Advising for list of advisors by major).


Summary

Digital Marketing Certificate Requirements

21

Digital Marketing Certificate Electives

3

Total Hours

24


Digital Marketing Certificate Requirements

Code

Title

Hours

Complete all of the following courses:

BMIS 372

Information Infrastructures

3

BMIS 373

Business System Analy & Design

3

BMIS 478

E Commerce a Managerl Prspctv

3

BMKT 342

Marketing Research

3

BMKT 343

Integrated Marketing Comm

3

BMKT 420

Integrated Online Marketing

3

BMKT 460

Mktg Hi-Tech Prod & Innov

3

Total Hours

21

Minimum Required Grade: C-


Digital Marketing Certificate Electives

Code

Title

Hours

Complete three credits from the following courses:

3

BMIS 326

Introduction to Data Analytics

BMIS 365

Business App Development

BMIS 479

Introduction to Consulting

FORS 250

Intro to GIS for Forest Mgt

GPHY 284

Intro to GIS and Cartography

MART 101L

Intro to Media Arts

MART 112A

Introduction to Film Editing

MART 102

Digital Technology in the Arts

MART 111A

Intro to Photoshop

MART 341

Intro to Web Design

Total Hours

3

Minimum Required Grade: C-