Business Media Design C.A.S.

Cheryl Galipeau, Director

People respond to emotion, engagement, and strong design. Combine your unique talents in digital media, expressive arts, visual communications, and business toward a career in media design for businesses, education or nonprofit organizations. You will learn:

  • Media history and business foundations

  • Work extensively in Adobe Creative Suite

  • Practice effective visual composition and messaging

  • Create interesting imagery and tell compelling stories

Projects require story development, original and edited still photographs, and original and edited audio and visual work in both still and time-based mediums. Graduates are prepared for immediate skill application. Successful completion of the C.A.S. meets prerequisites required for entry into the undergraduate programs for UM s Media Arts.

Student Outcomes:

  • Gain foundational knowledge in digital and information technologies, the nature of business enterprise, media history, typography, visual symbols, art, and artistic aesthetics and expression

  • Create, edit, and design audio/visual work in both the still image and time based mediums that focus on artistic expression and its relationship to digital technology

  • Create business documents and publications using common business applications while following ethical, research, and industry standard guiding principles and best practices

  • Assemble web assets needed to construct a complete website using current W3C web html document type standards, Search Engine Optimization strategies, and best web practices for file and domain management, container layout, navigation, and attractive web arrangement using principles and elements of design in an accessible web format

  • Plan, create, and organize artistically pleasing and effective print layouts based on the intended audience, organizational goals, and sound design through typography and imagery

  • Use photo editing software to create, edit and customize digital images in appropriate image size, resolution, and file type for the intended publication medium

Certificate of Applied Science - Business Media Design

Missoula College

Degree Specific Credits: 33

Required Cumulative GPA: 2.0

Catalog Year: 2020-21

Note: See Program Director for advising regarding scope and sequence, course prerequisites, and math and writing placement assessments.


Summary

Business Media Design Required Courses

30

Computer Science Requirement

3

Total Hours

33


Business Media Design Required Courses

Code

Title

Hours

Complete all of the following courses:

BGEN 105S

Introduction to Business

3

COMX 115S

Introduction to Interpersonal Communications

3

M 115

Probability and Linear Mathematics

3

MART 101L

Intro to Media Arts

3

or JRNL 100H

Media History and Literacy

MART 102

Digital Technology in the Arts

3

MART 111A

Intro to Photoshop

3

MART 112A

Introduction to Film Editing

3

or JRNL 257A

Beginning Visual Journalism

MART 214

Digital Publishing & Design

3

MART 232

Interactive Web II

3

WRIT 101

College Writing I

3

Total Hours

30

Minimum Required Grade: C-


Computer Science Requirement

Code

Title

Hours

Complete one of the following courses:

CAPP 120

Introduction to Computers

3

or CSCI 105

Computer Fluency

Total Hours

3

Minimum Required Grade: C-